L'Oréal Hair line

L'Oréal Professionnel is a premium brand French of hair care products with a long tradition. It belongs to the company L'Oréal, famous all over the world and founded in 1909 by Eugène Schueller. This young chemist developed a special formula for hair dyeing, which quickly became popular among Parisian hairdressers. For over a hundred years, therefore, this brand has been helping its customers reveal their original beauty and self-confidence.

L'Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers.

The brand's extensive portfolio includes professional hair care products, such as L'Oréal Professionnel hair dyes, styling products, but also shampoos, masks and other hair care products used by hairdressers and hairstylists around the world. L'Oréal Professionnel hair care products guarantee the best for your hair.

The brand participates in important fashion shows around the world, launching new trends. Discover the secret to having beautiful hair and treat yourself to a professional treatment with L'Oréal Professionnel.

EXPERT SERIES Every

day perfect hair as in the salon.
Choose Expert Series to meet any capillary need with personalized professional treatments.